rezultaro started inside an agency that was tired of screenshotting coverage into slides. the tool we wanted did not exist, so here it is.
AVE is a fairy tale. every figure we print can be clicked open to show the inputs it came from, outlet reach, placement share, real view counts.
derived reach is labelled derived. a guessed circulation is labelled a guess. the client can see which is which, and so can you.
the same wire piece in twelve outlets is one story with twelve placements, not twelve stories. inflating that helps nobody past the first meeting.
a plan is priced per agency, not per head, agency covers ten people and studio has no limit at all. nobody needs a purchase order to add a clipping.
a folder of PNGs, a spreadsheet of guessed numbers, and two hours of pasting into slides that nobody scrolls past page three of.
rezultaro archives the coverage the moment it lands, does the arithmetic in public, and hands you one link to send.
a shared report is a live page: you see every open, the client can comment straight on a clipping, and the vault answers questions about the coverage behind it.
a small team in amsterdam, with servers in frankfurt and clients in rather more places than that. we answer our own support mail, if something breaks, you get a person, usually the one who wrote the thing that broke.