rezultaro started inside an agency that was tired of screenshotting coverage into slides. the tool we wanted did not exist, so here it is.
AVE is a fairy tale. every figure we print can be clicked open to show the inputs it came from — outlet reach, placement share, real view counts.
derived reach is labelled derived. a guessed circulation is labelled a guess. the client can see which is which, and so can you.
the same wire piece in twelve outlets is one story with twelve placements — not twelve stories. inflating that helps nobody past the first meeting.
your intern should be able to add a clipping without a purchase order. plans are priced per agency, not per person.
a folder of PNGs, a spreadsheet of guessed numbers, and two hours of pasting into slides that nobody scrolls past page three of.
rezultaro archives the coverage the moment it lands, does the arithmetic in public, and hands you one link to send.
a shared report keeps updating as coverage arrives, and tells you when the client opened it. no follow-up email needed.
a small team in amsterdam, with servers in frankfurt and clients in rather more places than that. we answer our own support mail — if something breaks, you get a person, usually the one who wrote the thing that broke.